Newspaper Headline Language: Head Auba Heels
This headline is taken from the Sunday Star newspaper – a tabloid newspaper here in the UK – from August 1st 2020 and which refers to Arsenal’s 2-1 FA Cup final win over Chelsea and in particular to their two-goal hero Pierre-Emerick Aubameyang. The newspaper uses a photo of the Arsenal captain in a head over heels pose after scoring the winning goal in the final and then uses the striker’s nickname ‘Auba’ (a short form of Aubameyang) in its headline as the sound of Auba is similar to ‘over’. The phrase ‘to be head over heels’ suggests that someone is extremely happy, for example, the phrase ‘head over heels in love’ means that someone is very happily in love. So, Aubameyang is clearly happy as he has just scored the winning goal in a cup final – he is so happy he is head over heels.