Football Language: Unveil a new manager

Unveiled as new managerIn this football language post we explain the phrase ‘unveil a new manager‘ which is used when a new manager or coach joins a club. Don’t forget we have hundreds more explanations of football language in our football glossary. If you have questions or comments about this or any other phrase then email us at:

Unveiled as new manager

A veil is something that covers something up and the verb to veil means to cover or to hide something. Therefore, to unveil means to reveal or show something and so the phrase ‘unveil a manager’ means that a club have revealed who their new manager will be – they have announced the new manager to the media and fans. Recently, West Ham fired their manager Manuel Pellegrini after a poor run of form and have replaced him with their former coach David Moyes. Moyes was unveiled as the West Ham new manager at a recent press conference.

Example: Juventus set to unveil new manager Maurizio Sarri (Straits Times, June 14th 2019)

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Football GlossaryEpisode 890