To not admit defeat; to refuse to give up; to have a great fighting spirit.
Example: Turkey showed a never-say-die attitude when coming from behind to beat Croatia and the Cezch Republic to win during Euro 2008.
Example: Joleon Lescott believes Manchester City have the never-say-die attitude that has helped Manchester United to success following their late goals to secure victory at West Bromwich Albion on Saturday
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