An expression used to describe how a manager might angrily shout at their players when they feel they are not playing so well. The phrase is associated with Sir Alex Ferguson (see Fergie) who was famous for sometimes shouting at his players at half-time if they were under-performing.
- Example: David Beckham fell out with Sir Alex Ferguson after receiving the hairdryer treatment (and a shoe!) in the face.
- Example: Alex Ferguson’s ‘hairdryer treatment‘: When he might have used it at Man Utd (ESPN, Nov 2016).
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