Football Cliche: A great advert for the game

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Each week the languagecaster team will explain a football phrase or cliche for learners of English who love the sport. On this week’s show we introduce the phrase ‘A great advert for the game’. Click on the link below to learn about the word or phrase, while you can also read the transcript. You can also find many more examples by going to our football cliches here and our huge football glossary here.

A great advert (for the game) | Listen to the cliché here

A great advert for the game is a cliché used by commentators and fans to describe an exciting match that usually represents the best of something or somewhere. Sometimes a match can be described as being a great advert for the Premier League, that is, it represents all that is good from the English league, such as battling skills, bravery, attacking play and so on. When it is used to describe a game from the lower leagues it is praising the standards of the two teams involved – thus, West Brom versus Newcastle was a great advert for the Championship – it was of a Premier League standard despite being played in a lower division.

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A-BEpisode 66